Meet the Founders of EDRM: Passionate Advocates for Accessible Luxury Fashion

At EDRM, we are committed to offering luxury fashion without the inflated prices that have long defined the industry. Our approach focuses on sourcing timeless pieces crafted with integrity, ensuring premium quality designed to last. Based in Essex, we provide affordable luxury and sustainable style through our carefully curated collections, aiming to make genuine luxury both real and attainable for our customers.

Elevating Fashion Through Curated Selection

At EDRM, we bring the outlet shopping experience of destinations like Braintree Freeport and Bicester Designer Village directly to you online, offering premium brands at accessible prices. We meticulously source high-quality items and focus on precision design to create lasting pieces that transcend fleeting trends. Our dedication to impeccable craftsmanship ensures each item blends timeless elegance with everyday durability. Explore our luxury fashion collection and discover styles that elevate your wardrobe all from the comfort of your home.

Democratising Luxury Fashion

At EDRM, we believe luxury fashion should be inclusive, not exclusive. Our mission is to make high-end style attainable for all by eliminating excessive markups. We curate a collection of sophisticated, timeless pieces that embody quality craftsmanship, ensuring that elegance is accessible without compromise.

Woman in black coat, black sunglasses, and black hat, exemplifying chic street style.

Redefining Luxury: EDRM's Commitment to Accessible Elegance

At EDRM, we recognise that luxury fashion has often been associated with exclusivity and inflated prices. Our mission is to revolutionise this perception by offering high-end style that is both genuine and attainable for all. By eliminating unnecessary mark-ups, we provide sophisticated, well-crafted fashion that redefines luxury as an accessible and enduring choice for everyone.

Meet Ed & Robbie, the Visionaries Behind EDRM

Ed and Robbie, best friends from Essex, were disillusioned by the excessive mark-ups prevalent in luxury fashion. Determined to make a change, they established EDRM with a clear mission: to provide timeless, high-quality fashion at accessible prices. Their shared vision is simple yet profound: luxury should be genuine and available to everyone.